The primary reason is its versatility. Thanks to its very useful focal length range, along with a large maximum aperture of f/2.8, it worked out great for photographing many different types of subjects. Zoomed into 50-70mm, it also served me well as a portrait lens, thanks to its ability to beautifully render out of focus areas.
As you will see from the next page of this review, the Nikon Z 24-70mm f/2.8 S is optically superb, offering the most consistent performance we have seen among all similar class zoom lenses.
from Coffee. The Nikon Z 24-70mm F2.8 S is an all-rounder fast zoom for Nikon's mirrorless system. With a versatile focal length range and a fast aperture for low light photography and blurry backgrounds, this lens promises sharp imagery and smooth bokeh with minimal aberrations.
The Nikkor Z 24-70mm f/2.8 S focuses down to 0.38m for a maximum magnification of 0.22x. The digital info display on the Nikkor Z 24-70mm f/2.8 S is undeniably useful, but not always easy to see in daylight. In darker or indoor conditions, however, the lens info display is very clear indeed.
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nikon 24 70 2.8 s review